“Through the team spirit we will attain The Total
Commitment and Synergy of our
industry for reaching the ultimate in performance; we
will corroborate professionalism
in The Middle East and North Africa Travel Industry,
and together we will make a True Difference”
THE
MISSION
To achieve excellence and eminent endurance
in the industry global aspiration, through:
Annually recognizing and rewarding real virtuosities
and superior services in the Region.
Encouraging even higher standards and applaud the exceptional
effort made by so many of the Industry members.
Stimulate the competition spirit to reach higher levels
of brilliances, within the region.
Motivate the cooperation and team work amongst the industry’s
various segments, develop value packages
and better provide the end users with regional value
added services.
2004 EVENT KICK-OFF :
On May 6th, 2004, the last evening of the ATM “Arabian
Travel Market” in Dubai UAE :-
It was a night of surprises and delights at the MENA
Travel Awards as over 400 of the industry’s leading
Companies gathered at the Al Bustan Rotana Hotel to
celebrate the winners of this prestigious awards event.
There were a total of 53 awards given out in 17 different
categories that included
5 and 4 star hotels, airlines, spas (separately located
or within hotels), golf clubs, car rental, duty free,
conference & convention locations and tourism projects,
These frontrunners, winners, have been virtuously selected
by over 10,000 votes of the industry’s
end users, guests and clients. The glamorous evening
included a reception, a four-course meal and excellent
entertainment, in addition to the actual awards ceremony.
The online voting system had enabled over 10,000
end users and travel and trade agencies across the region
the opportunity to let the region know who they think
are the best in the travel and hospitality Industry,
further enhancing the value of the MENA Travel Awards
as the professional’s choice. More and more people
now recognize the regional significance of achieving
MENA Travel Award winner’s status.
During a full evening of entertainment, where more
than 500 top industry Leaders met at this spectacular
gala dinner, the audience enjoyed an exquisite gala
dinner as well as entertainment from "Feeding the
Fish" a high energy show of technical jugglers;
dance group "Korogaz" and ‘Basil’
and ‘Manuel’ of "Faulty Towers"
fame.
The 2004 event was sponsored by Hyundai, MobiNil,
PricewaterhouseCoopers, “MBC” TV, TTN, Hotel
Business Review Middle East, Rashid Printers, “Al
Arabiya” TV, HQ Creative, Techno Pro, African
& Eastern, Travel World And Fusion Marketing Management.
The official Sponsorship was by
CHA
International
offices.
The 2005 competition / RACE:
This event has been formed to annually celebrate the
skills, creativity, ingenuity and triumph of the Middle
East and North Africa’s growing travel industry,
while honoring the successful entrants in each of the
industry categories; and those who are considered to
be the best in their specific sector.
The MENA Travel Awards 2005 “The
Spirit of Hospitality Awards”
will be presented to, once again, recognize top industry
organizations which have shown the extra mile success
in the Middle East & North Africa’s growing
travel industry. This is no self-congratulatory exercise,
or ‘best advertiser’ award. It is a real
opportunity to receive meaningful recognition from your
guests, customers in the regional / international travel,
and the hospitality industry.
The Awards are of great significance and, as such, demand
proper measurement. The judges, as usual, will be the
end-users and travel trade professionals, who will be
asked to pay particular attention to the standards of
the products they are evaluating. The final auditing
of the Awards voting system will be carried out by Our
Sponsoring Auditors Worldwide .
Throughout other regions it has been stated clearly
that the “CHA” MENA Travel Awards are essential
to the industry. The Travel Awards measure excellence.
Hence, if your company has been in operation for at
least the past twelve months, then you should enter
the 2005
“The Spirit of Hospitality Awards”
now.
Being declared a finalist puts you up among the best
in the industry. Being declared a winner (Platinum,
Gold or Silver) is probably the highest honor the industry
can grant.
The organizer, Consultants of Hospitality Administrators
(CHA) would like to wish you the best of luck with your
entries and every success for your business in the next
year.
We look forward to celebrating the debut MENA Travel
Awards “The Spirit
of Hospitality Awards”with you
at the Arabian Travel Market on May 5th 2005 in Dubai,
UAE
Who Should Enter? The MENA Travel Awards are for: • Five and Four star Hotels/Resorts :-open
to privately and internationally managed properties;
any new property completed and operating (soft opening)
between January and April 2004 is eligible
• Airlines (Domestic & international)
• Spas (freestanding or in hotels)
• Golf courses (freestanding
or in hotels)
• Car rental Companies (domestic
and international)
• Duty free locations (airport
or other)
• Conference & Convention Centers
(attached or freestanding)
• Tourism projects (that are
at least 50% in operation during the year 2004)
How to enter the 2005 Race:
Along with the entry form, your word-processed submission
must be written,
in relation to the selected category, in English, using
no more than 500 words
on plain white A4 paper and it should be as concise
as possible, explaining WHY does your organization qualify
for the selected category?
Judging Criteria
The judges will be a combination of YOUR end-users,
guests, customers and trade professionals.
As an Official entrant, two days after the enrollment
dead line and the receipt of your enrollment payment
you will receive your specific company's “Electronic
Voting Card” / website link, for the specific
entered category, which you will distribute to your
selected judges / end-users, guests and customers and
trade professionals, for voting accordingly. Each entrant
will be allowed a maximum of 150 voters per category
entered. While you may send to more customers, only
the FIRST 150 received votes will be accepted into the
voting station.
The final consolidation will be carried out through
the specially and professionally designed electronic
program systems, which is audited, inspected, and evaluated
by Our Sponsoring Auditors, Worldwide .
Each entrant will have the right to attend and or audit
the FINAL general results / the ranked finalist’s
points . (Top six nominees per category) and consequently
the top three Award winners points.
Process of Points
The judging sources will rely on the entrant’s
own follow-up and follow through with their selected
voting customers. The judges will be your selected combination
of:
Your immediate end-user guests / customers
Your end-user travel trade professional (High volume
Travel Agencies, Tour Operators....etc.)
To obtain points, your electronically submitted voting
cards should provide
the following full information required:
Completed voting cards from individual customers
Completed voting cards from travel trade professionals
(Registered and or AITA member)
The Electronic Voting cards will present to the voter
a list of all of the given
category's entrants / candidates. Each voter MUST choose
the top best 3 entrants
of his / her choice, in priority of preference, by selecting
(in the specific boxes)
his / her 1st, 2nd and 3rd choice of entrants accordingly.
The category voting
results will represent the number of points allotted
to that entrant / candidate
(One point per voting). Hence, each time a voter selects
an entrant and submits,
the selected entrant will automatically / electronically
receive one point. The electronically designed system
will, then, maintain an accurate number of votes / points
per entrant and per category. Consequently, the Data
Base program will consolidate and rank the top six nominees
for each of the categories based on the number of points
(Votes) received. Each time a voter submits his or her
card, the following entities will immediately receive
a copy of the vote:
The entrant (to keep track of their own votes and inventory
of selected voters response)
The CHA's Event administration (to monitor the voting
progress)
The Auditing Company (To inspect and evaluate the voting
cards
and its consistency / integrity)
The website Data Base program (To Calculate and consolidate
the received points of each entrant,
hence, identify and rank the entrants accordingly per
category).
In order to assure the integrity of the voting system
a random 20 calls per entrant
will be made to voting customers / travel trade professionals
will be conducted,
hence, fair and balanced results are maintained.
Four weeks before the event evening, the Top six nominees,
for each category, will be announced. Out of finalist
six the top three winners (Platinum,
Gold and Silver) will be determined
by points count and they will receive the Award on May
5th Ceremony evening.
Categories
- Best 5-star Business / Corporate Hotel
- Best 4-star Business / Corporate Hotel
- Best 5-star Leisure Hotel
- Best 4-star Leisure Hotel
- Best Conference / Convention Hotel
- Best 5-Star new Hotel for the year 2004
- Best 4-Star new Hotel for the year 2004
- Best Environmental 5-star Hotel
- Best Environmental 4-star Hotel
- Best Price value Hotel
- Best Tourism project
- Best Conference / Convention center
- Best ME&NA airlines
- Best Car Rental – Lnternational brand
- Best Car Rental – Local brand
- Best Duty Free
- Best SPA
- Best Golf Club
Entry Fee
While each entrant may enter more than one category,
Each single category entry fee is: $ 200.00 USD
- Please complete an Entry Form and include it with
your submission
- Your entry should be accompanied by an international
bank draft,
OR swift transfer
- A receipted invoice will be issued immediately upon
receipt of your entry fee
- Payment or payment proof (In USD Only) must accompany
the award application - No discounts can be given for
hotel group submissions
CLOSING DATE
The closing date for entries is January 27th
2005 as voting will star on the 2nd of February 2005
Editorial:
“There is a need to recognize the significant
contributions of the travel, tourism and hospitality
industry”, Said Dr. Sam Saker, President of CHA
the organizer “We
would like to change the widely held perception or stereo
type that the Five Star hotels in Middle East are equivalent,
in service and product quality, to the Four Star hotels
in Europe and North America” Said Dr. Saker “We
have better Products and services in the region and
WE ARE OUT TO PROVE IT” he added “We are
also encouraging Hotels, Airlines, Rent Car Companies
to work together towards enhancing the service in our
region and GET AHEAD”.
The 2005 event Slogan is “The
Spirit of Hospitality Awards”…
and the CHA teams are estimating over 25,000
– 35,000 votes from the industry’s
end users / guests in the coming year’s race for
Excellence.
“While looking forward to the
2005 MENA travel awards winners of Platinum, Gold and
Silver”, said Dr. Sam Saker, “the organizers
Consultants of Hospitality Administrators (CHA) is proud
of the region’s dynamic spirit and the evenhanded
end users assessments”. Sign
up for the 2005 Awards NOW
Annually recognizing and rewarding real virtuosities
and superior services in the Region.
.
Each entrant will have the right to attend and or audit
the FINAL general results / the ranked finalist’s
points . (Top six nominees per category) and consequently
the top three Award winners points.